Congratulations, your marketing gizmo just went viral.
Likes, shares and follows are pouring in.
Did you ask “why do we need to go viral?” before you went viral?
Hopefully you did.
Because if you didn’t, you are probably capturing all that social media goodwill by accident rather than intentionally.
Identify the “why I want to go viral” and how you will translate that traffic in to real-world benefits for your product or service.
And then figure out how to go viral.
Without the “why” (which most people overlook) you’re just wasting all that attention people are giving you.