The hardest part about getting your viral content noticed is distribution.
Sticking it on your ghost town of a blog that only gets a visitor when your cat walks across the keyboard and unintentionally hits the refresh button is not going to cut it.
You want to meet a pretty girl?
You don’t go hang out at the rugby club full of manly men.
You go where the pretty girls are.
Same trick applies when you want to distribute your viral content, you go where the people interested in your content are.