Metrics matter

Publishing and putting our name on something lets us measure how good that something is. Though we want to make sure we use the right measurement. Measuring social media popularity either means you had something worthwhile to say or you’re an exhibitionist. Not a good measurement. How well something sells in the marketplace can sometimes be a good measurement as long as the measurement isn’t being artificially manipulated by paid voices telling us what to like. Good measurements are ones that let us determine where we are going right that isn’t measured solely by popularity. Great measurements are ones that let us determine where we are going right because we figured out which of the ones available that other people came up with that we can apply to our startup. Really great measurements are ones that let us determine where we are going right because we figured out the measurements. And fantastic measurements are ones that let us determine not only where we are going right but where we are going wrong too.