I CAN’T HEAR YOU!!!

Do you want to be heard?

Or do you want to be listened too and understood?

Advertising consists solely of being heard. To be heard, you have to shout. Loudly. And often.

Marketing should be created so that it can be listened to, thought about, and understood.

Where everything goes off the rails is when you’re no longer being listened to, and then you will do anything you can to just be heard.