Cross-channel communications

The more communications channels you have access too, and make use of, the greater the opportunity you have to sell, to market, to make others aware of your product or service. You can use the same message, usually modified slightly to meet the requirements of the communications channel, to make your audience, potential and otherwise, aware of an opportunity. If you aren’t making use of at least 80% of your open and accessible communications channels to reach your audience, you are severely limiting your growth.