Exclusive virality

The more niche you can make your viral content, the more likely it is to go viral.

Narrowly defined niche audiences will share with other connections in their network of narrowly defined niche audience.

That’s what it means to go viral.

Viral doesn’t mean “go big” it means “go big within a niche.”

Once you go viral within the niche, then you have the possibility to go viral within the general population.