Everywhere at all times

The difference between content marketing and consultative sales approaches is that with content marketing you need to be (or appear to be) everywhere at once, all the time, in an on-going process that feeds a constantly hungry machine.

This is scary to most people.

The consultative sales process lets you focus on just one or two key contact points in a select few organizations, working away until you land “the big one.”

The introvert in me has always enjoyed the content marketing approach more than the consultative sales process.