Building a trusted relationship

Trust builds in those brands, products, services and vendors that we interact with regularly.

The problem for most brands, products, services and vendors is that unless a large amount of real-world money is being spent on direct advertising and marketing, it can be difficult (but not impossible) to build repeated interactions with the target audience.

But there is another technique, that takes some time, and costs almost nothing at all, that helps to build trust through repeated interaction.

Psst… You’re reading it.