Infinitesimal differences

Slightly different doesn’t sell.

Slightly different makes us question why we would want to spend $22 more just to get something that is almost the same as something that costs only $3.

The $25 product might be significantly better than the $3 product.

But…

We won’t be able to tell.

Because our sense of product design are generally not trained or attuned to differentiate between two near identical products that are only slightly different.

But packaging…

Packaging tells a story.

Packaging is often the key differentiator between two products that are only slightly different.

Often you will find, the package costs more to design and make than the product it holds.

And we all end up disposing the packaging (most of the time).

But by then, we’ve already heard the story and told ourselves “I like it.”